In-House Sampling Consulting Limited Managing Partner Co-Hosts WINx NG’24
On September 6th, 2024, Lagos Marriot Hotel in Ikeja played host to an event that was nothing short of transformative for the Nigerian research community. Our very own Managing Partner, Taiwo Babatunde, proudly co-hosted this year’s WINx NG’24, an annual event organized by Market Research Academy (MRA) Africa. Themed “The Age of AI: What is changing, what stays!” the programme aimed to inspire and guide young researchers as they navigate the evolving landscape of market research in the era of artificial intelligence.
With an impressive lineup of speakers, WINx NG’24 attracted some of the biggest thought leaders in the field. Among them were Dr. Bayo Adekanmbi, Founder/CEO of Data Science Nigeria; Eddington Danda, Country Head at Kantar Nigeria; Rita Babalola, Managing Director of Beacongate Limited; Feyi Olubodun, CEO of Open Square Africa; and Stanley Obi, Director of Strategic Business Unit at Grand Oak Limited. Each of these industry stalwarts brought unique insights, sharing experiences and practical knowledge on how AI is revolutionizing the world of research.
Taiwo Babatunde, alongside Precious Kuye, led the morning session that featured a series of masterclasses designed to equip participants with essential skills for career growth. These sessions covered critical topics such as the Fundamentals of Brand Management, Developing an Executive Presence, and Effective Career Planning Skills in the Age of AI.
The event not only served as a platform for learning and professional development but also opened up a dialogue about the changing dynamics of market research. The conversations at WINx NG’24 explored how AI is influencing methodologies, while also emphasizing the human skills that remain invaluable in a tech-driven world.
At In-House Sampling Consulting Limited, we are proud to have been part of the event that continues to shape the future of market research in Africa. The event was a resounding success, providing young researchers with new perspectives, valuable connections, and the tools they need to thrive in an increasingly AI-centric environment.
